Delivery

Brands get own order/delivery option with Menuu, Onfleet partnership

Photo: iStock.

May 19, 2021

Restaurants seeking delivery and online ordering solutions got a new option this week when online ordering and marketing engine, Menuu, began a partnership with delivery logistics software provider, Onfleet, to create the infrastructure needed to support restaurant digital operations, guest engagement and sales, a news release said.

Designed to give brands more control over the delivery customer experience, as well as their own delivery business, the Menuu delivery module allows brands to launch self-delivery programs alongside their third-party partners. Offerings include a driver app, dispatch tools for managers and customer interaction functionality.

"Through our latest partnership, we aim to give restaurants all the digital tools they need to grow," Menuu.com Co-founder Fabio Fusco said in the release. "We are excited by the opportunities with Onfleet and can't wait to help restaurants future proof their digital brands. The future is digital, the future is direct."

Menuu has integrated its digital ordering solutions, loyalty and promotion tools with Onfleet's on-demand delivery management platform to provide restaurants with more opportunities to grow and retain revenue, the companies said. With the integration of both platforms, direct orders made through Menuu will feed into Onfleets's delivery management platform so restaurants can manage direct orders from one location.

"Digital ordering and delivery have become increasingly crucial to the long-term viability of restaurant brands and they will play an even more prominent role in the future of the industry based on ever-growing consumer demand," Fusco said. "With each restaurant brand comes a unique set of needs and we are proud to work with Onfleet to offer our shared customers a simplified solution to bolster their direct channels and drive success."

Menuu said it's able to consolidate all digital services, like native ordering through app or web-based platforms, table-ordering, pickup, delivery and digital marketing, through one platform thanks to POS partnership integrations with companies like PAR PixelPoint, Brink POS and others. The company offers a zero-commission-based pricing model