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Meritech's hand-washing ads win Mobius award
January 31, 2008
LOS ANGELES — A series of print advertisements created by Meritech Inc. to make restaurants more aware of the importance of hand-washing won a Certificate for Outstanding Creativity in the 2007 International Mobius Awards for Advertising.
The ad campaign, which won in Print-Commercial Products, featured a series of advertisements on the theme of "Beauty is Only Skin Deep." A contaminated chicken, lettuce and tomato were used to deliver the message to restaurants that even if their hygiene program is up to par, their suppliers' programs may not be, and hand-washing is the most important way to prevent the spread of germs.
The advertisements promote Meritech's CleanTech Automated Handwashing Systems, which have been used worldwide in agriculture, food processing, foodservice, health care and clean-room manufacturing for more than 20 years. The systems use about a fourth of the amount of water as manual handwashing, thus reducing wastewater and use of soap, said CEO Jim Glenn.
The Mobius Awards is an international competition in its 37th year. It drew entrants from 35 countries, and winners represent 29 countries.
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