Food & Beverage

Mexican Pizza returns to Taco Bell's menu

Provided

September 13, 2022

The Mexican Pizza is set to become a permanent addition to Taco Bell's menu on Sept. 15. The brand reintroduced fans to the Mexican Pizza earlier this year, but it sold out quickly, according to a press release.

To celebrate its return, Mexican Pizza: The Musical will premiere live at 5 p.m. on Taco Bell's TikTok. It stars Dolly Parton and Doja Cat with music by Grammy award-winning songwriting duo Abigail Barlow and Emily Bear.

Members of Taco Bell's rewards club can score early access to the Mexican Pizza via the Taco Bell app for dine-in or drive-thru pickup orders.

"It was clear from the beginning we needed a return campaign that matched the level of fan love and passion around the Mexican Pizza. And what better way to do that, than partner with the fans themselves? We were able to turn vocal and critical fans like Doja Cat and Dolly and even the leader of the change.org petition, Krish Jagirdar, into partners for the big return," Sean Tresvant, global chief brand officer at Taco Bell. "These partnerships created an undeniably authentic connection with our fans that we constantly tapped into to guide the evolution of the campaign. It's the petition signers that turn into advocates, it's the fan made jingles that turn into musicals — it starts and ends with the fans. We're excited that the Mexican Pizza is finally back on menus permanently and are grateful to every single person that's been with us on this long journey."