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Michael Phelps party photos may affect endorsements
February 2, 2009
The Wall Street Journal: Beijing Olympics gold medal winner Michael Phelps' $100 million in endorsement deals over his lifetime could be in jeapordy after Phelps was photographed allegedly smoking marijuana. Although he apologized immediately for the incident, sports-marketing experts expect some fallout.
Subway previously announced plans to use Phelps in a high-profile marketing event this summer, but the brand is now monitoring the situation.
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