Technology

Mini! MGA’s Miniverse shrinks Taco Bell to miniature with Make It Mini Collection

Photo: MGA Entertainment

January 9, 2026

Just as fans can customize any delicious item at Taco Bell, MGA's Miniverse Make It Mini Taco Bell collection invites them to do the same in miniature toy form. Make, set and display your own pint-sized Taco Bell creations, straight off the menu and into the Miniverse. Each blind-packaged mystery capsule includes realistic mini "ingredients," a step-by-step "recipe" card, and accessories that let you recreate Taco Bell classics in adorable, bite-sized style. The capsule then doubles as a built-in display to showcase your mini menu. With eight unique minis to collect and display, every capsule offers a new surprise that brings the Live Más spirit to each unboxing.

"MGA's Miniverse line continues to push the boundaries of what toy collectibles can be," Josh Hackbarth, CMO, MGA Entertainment, said in a press release. "Partnering with Taco Bell to reimagine their signature items in miniature toy form brings cultural favorites to life in a fun, creative way. Now Taco Bell's passionate community of fans can collect and add a new, mini expression of the menu items they love most."

This series is loaded with even more surprises including mini sauce packets from Mild to Fire, drinks like Agua Refrescas and Churro Chillers, branded trays, utensils, packaging, and more. With so many iconic pieces to discover, you can build your very own mini Taco Bell that's big on flavor and small on size.

"Our fans engage with the Taco Bell brand in ways that go far beyond the menu," Luis Restrepo, CMO at Taco Bell, said in the press release. "Partnering with MGA's Miniverse brings our brand to life in a whole new way and gives fans more ways to celebrate their love for Taco Bell by collecting, building, and displaying the iconic menu items they crave."

The MGA's Miniverse Make It Mini Taco Bell collection is available starting March 1, at major retailers including Target, Amazon, Walmart and the MGA Shop, with an MSRP of $10.99-$12.99. Designed for ages 8 and up, the line invites both young fans and adult collectors to join the crafting fun.

As an appetizer to the full launch, a limited quantity of MGA's Miniverse Make It Mini Taco Bell collection will be made available during @officialminiverse TikTok Live Drops on Jan. 13 and Feb. 3.

On Jan. 13, Taco Bell Rewards Members will have the chance to win one of 500 MGA's Miniverse Make It Mini Taco Bell collectibles before it launches, during the brand's in-app Tuesday Drop. The entry window is open from 2 p.m. – 3 p.m. PT, exclusively on the Tuesday Drops page in the Taco Bell app.

Fans can explore the entire MGA's Miniverse lineup at the MGA's Miniverse website and share their creations using #MiniverseTacoBell. Follow MGA's Miniverse on Instagram and TikTok for the latest updates and reveals.

As the largest privately held toy and entertainment company in the U.S., MGA is a global leader in designing and delivering world-class consumer products that spark wonder and drive play forward. Headquartered in Los Angeles with offices worldwide, MGA's portfolio spans a dynamic range of original and licensed brands — from toys, dolls, games and electronics to fashion, home décor, and entertainment content including hit movies and TV series. The MGA family includes fan-favorite brands such as L.O.L. Surprise!, Little Tikes, Rainbow High, Bratz, MGA's Miniverse, Yummiland, CarTuned, Ninjombie, Wonder Factory, DohKins, BABY born, andZapf Creation.