News

Molson Coors veteran named new CMO of Tim Hortons

April 30, 2014

Tim Hortons Inc. has selected Molson Coors veteran Peter Nowlan as its new chief brand and marketing officer, effective May 21.

Nowlan will succeed Bill Moir, whose planned retirement was disclosed in August of 2012. Moir will assist in the transition which will be completed by August 31, the company said in a release. He will also continue to be involved with the brand as president of the Tim Horton Children's Foundation until the end of 2015, as well as be available to the CEO for strategic initiatives and programs as required.

"We are indebted to Bill for his nearly 25 years of leadership in stewarding the unique and privileged brand position we enjoy today, and we believe Peter is ideally positioned to support our ongoing growth and evolution in the future," CEO Marc Caira said in the release.

Nowlan is currently chief commercial officer of Molson Coors Canada, where he is responsible for all sales and marketing activity. Prior, he was chief marketing and strategy officer for the organization.

Prior to joining Molson Coors Canada, he was VP of marketing and strategy for Kraft's U.S. Grocery sector. He also held senior roles for Kraft in Asia and Canada across various product categories. Nowlan started his career with Nabisco and held a variety of roles including heading up marketing for their Snacks division.

"Peter is a highly respected and proven marketing leader with a track record of success in every role he has had, with experience that spans Canada, the U.S. and International markets," Caira said.