News
Monster Jam rolls into Burger King
February 13, 2008
NEW YORK — 4Kids Entertainment Inc. has established a global promotional partnership with Burger King Corp. for Monster Jam, the largest touring monster truck property in the world. Collectible Monster Jam premiums will be available exclusively with the purchase of any BK Kids Meal through March 9, 2008, at participating Burger King restaurants. Targeted at children ages 6-12, each BK Kids Meal will include an oversized-tire monster truck, featuring one of eight Monster Jam trucks: Grave Digger, Maximum Destruction, Avenger, Blue Thunder, Blacksmith, King Krunch, Bounty Hunter and Pastrana 199. 4Kids Entertainment and BKC have developed an integrated media campaign, which will include in-restaurant signage, television spots, online content and inclusion in the Burger King Adventures Newsletter, which is distributed at all Burger King restaurants across the country.Related Media
Subscribe
Get the latest news and resources from QSR Web.
