Franchising

Mrs. Fields, TCBY open co-branded concept in Charlotte

Photo: Famous Brands International

November 4, 2024

Famous Brands International, parent company of dessert brands Mrs. Fields and TCBY have opened a co-branded unit in the Greater Charlotte Metro Area. The store is located at the Carolina Place Mall in Pineville, North Carolina, marking the franchisees' 15th opening, according to a press release.

A grand opening event was held Nov.3.

The store is under the helm of franchisee Samuel Batt, who first opened a TCBY location in Greater Charlotte in 2010. He now oversees 15 total TCBY units.

"TCBY is a brand I have known and loved for decades," Batt said in the press release. "Since opening my first TCBY, I've witnessed the joy our products bring to guests. The loyalty that the community continues to show for our brand is a true testament to the high-quality desserts we bring to the market. That's why we're so excited to open a co-branded store where guests can enjoy both Mrs. Fields and TCBY from the same counter."