Franchising
Nathan's Famous extends its fame to 5 more countries
March 4, 2021
Nathan's Famous said it is not only bringing its products to five more countries globally, but also rolling out its recently unveiled virtual kitchen brand, Wings of New York, in four of those nations and Mexico City. In total, Nathan's Famous will now extend its reach to 16 countries across the world.
The brand is debuting in Mexico City, as well as Brazil, Canada, Indonesia, Malaysia and Singapore. Wings of New York will also get up and running in all those locations, aside from Brazil, the company said in a news release. Nathan's Famous will take shape in those areas as either physical restaurants ghost kitchens or retail locations, depending on the market.
"This is an exciting time for Nathan's Famous and Wings of New York," James Walker, senior vice president, restaurants, Nathan's said in the release. "We are embarking on a new chapter in our company as we continue to grow the brand's presence all across the globe. In some areas, new locations will build upon a current customer base, while other locations will be the first consumers can experience the true flavor of New York and we look forward to the opportunity to reach these new customers."
The expansion includes:
- Mexico — Through its partnership with VIRKO, Nathan's Famous will open two locations in Mexico City by the end of March, with plans for four total locations, including Wings of New York.
- Canada — In partnership with Ghost Kitchen Brands, the company will bring six locations to Toronto and Alberta by this spring, for 10 total locations across both brands.
- Indonesia, Malaysia and Singapore — In partnership with Intelligent Kitchens, the company will bring Nathan's and Wings of New York to all three countries, including three that were begun last month.
- Brazil — Nathan's Famous Brazil will begin to offer the brand's products via retail and food service in late April in the form of three to five kiosks, and possibly San Paulo ghost kitchens this year, as wel1.
Both Nathan's Famous and Wings of New York are based in Jericho, New York.
