Marketing

Nathan's Famous gets 'all shook up'

Photo: Provided.

May 3, 2021

Nathan's Famous is putting shakes in the limelight with a "Summer of the Shake" LTO featuring $2.99 shakes for any customer who orders a double burger or double chicken sandwich.

The offering is meant to call attention to the brand's partnership with the nut-, egg- and sesame-free ice cream from New York City-based A La Mode Ice Cream, which is certified halal and kosher, a news release said.

"A La Mode Shoppe has a cult following in New York City, and, as the purveyor of the Flavor of New York, it only makes sense that we partner with a brand that has innovated the way we enjoy ice cream," James Walker, Nathan's Famous senior vice president, restaurants, said in the release. "Through this partnership, we continue our efforts to make Nathan's Famous accessible to more people across the country no matter their diet or preferences. In celebration of the launch, we're giving fans a chance to taste our new shakes at a discount."

Nathan's Famous shakes include the Ghirardelli chocolate, as well as strawberry, Oreo cookie and creamy orange. The LTO is available in Nathan's Famous four corporate stores in Yonkers, New York, the Coney Island flagship location, the Coney Island Boardwalk and Oceanside, New York stores.