Franchising

Nathan's Famous launches in Dubai with 16-patty 'Burj-urger'

Photo: iStock

September 17, 2020

Nathan's Famous Inc. made its Dubai late last month after partnering with managed cloud kitchen platform, Kitopi. The brand said in a news release that it will expand to Kuwait, Saudi Arabia and Abu Dhabi within the next six months and has created an exclusive menu item for the Middle East. The Burj-urger is made with 16 angus-beef patties topped with American cheese on a toasted buttered potato bun.

"This partnership with Kitopi gives Nathan's Famous an exciting position in the Gulf Region, allowing us to expand our service and offer the flavor of New York to everyone in Dubai," James Walker, Nathan's Famous senior vice president, restaurants, said in the release. "With the response we have experienced since announcing our Mezzan distribution, we are confident that the people of Dubai will love both our 100-year-old classics, as well as all the new menu items we have introduced, specifically the Burj-urger."

Customers in Dubai can order menu items from Nathan's Famous through the Zomato, Deliveroo, Careem and Talabat delivery platforms.

As another portion of Nathan's Famous expansion into the Middle East, Nathan's has recently partnered with Mezzan to manufacture and distribute Halal hot dogs across the Gulf Region. On top of the expansion into the Middle East, Nathan's is growing across the globe, with a recent 30-store deal signed with Socar in and around Kiev, Ukraine.