Delivery

Nathan's Famous launches wings-n-waffles ghost concept

Nathan's "Wings of New York" ghost concept specializes in wings and Harlem-style malted waffles. (Photo provided)

November 9, 2020

New York-based Nathan's Famous Inc. is launching a virtual brand, Wings of New York, which will deliver wings, as well as Harlem-style chicken-and-waffles, the company said in a news release. The ghost brand's menu will be available in in the New York Tri-State area through third-party delivery, with expansion plans across the U.S. in the coming weeks.

"We are excited to launch Wings of New York and provide our fans with high-quality wings, hand-dipped chicken tenders and Harlem-style malted waffles through delivery," James Walker, senior vice president, Restaurants, said in the release. "We've worked non-stop with our team as well as our culinary consultant Chef Mark Miller, to develop the menu with flavors that will resonate well with wings- and waffle-lovers all over."

Wings of New York will offer customers a variety of menu options including wings and tenders a la carte, wings and French fry combos and Harlem-style chicken and waffles. The brand will offer over a dozen different wing sauces ranging from classic Buffalo and creamy mild Buffalo to Carolina reaper and ghost pepper, as well as a signature Buffalo sauce created by culinary consultant and James Beard Award-winner Mark Miller.

The fries can be served alongside wings or loaded with an assortment of toppings including the NY Cheesesteak fries by Pat LaFrieda, while the waffles — which can also be served a la carte — will be topped with real maple syrup and butter. The menu also features a waffle sundae and a waffle shake.

The brand, which will use Nathan's Famous kitchens as its Wings of New York ghost kitchens, has launched on UberEats, DoorDash, Grubhub and Postmates in the New York area with plans to expand in the coming weeks. Additionally, Wings of New York and Nathan's Famous have partnered with Kitopi, a cloud kitchen platform, to deliver the menu to customers in the UAE starting next month.