Technology

Nathan's Famous partners with Let us Nudge to fill tables

Provided

April 13, 2022

Nathan's Famous has announced a partnership with Let us Nudge, an emergent restaurant technology solution that provides table seating efficiencies during both busy and slow times. Nathan's Famous expects the Let us Nudge technology will enable Nathan's to increase sales through campaign management and targeted coupons at 15 Nathan's Famous locations throughout the country with the Nudge@Home platform, according to a company press release.

"At Nathans' Famous, we are always seeking partners with innovative technology that enables us to offer our customers and franchisees the best experience possible," Phil McCann, vice president of marketing at Nathan's Famous, said in the release. "We are excited to move forward with the pilot program with Let us Nudge. This program will not only incentivize our guests to visit our restaurants via targeted, "smart" couponing, but importantly we will gain valuable analytics on guest preferences."

Let us Nudge provides restaurants with two types of technology. The first is a table turnover technology that helps shape customer behavior by optimizing restaurant traffic and frequency, gently nudging customers during busy times to aid in table turnover with incentives. The Nudge@Home platform allows restaurants to offer incentives to help fill tables during slow times.

"We are thrilled to partner with Nathan's Famous, an iconic brand synonymous with American tradition and the flavor of New York," Rehan Khanzada, founder of Let us Nudge, said in the release. "We feel our partnership with Nathan's Famous, through our Nudge@Home platform, will help other quick-service restaurants shape customer behavior, by optimizing restaurant traffic and frequency, increasing customer satisfaction, and building customer loyalty."