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Nathan's Famous signs 2 agencies to help build bigger hot dog empire

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November 13, 2019

Nathan's Famous, Inc., is prime for franchise growth and has enlisted two agencies to help it attract first-rate franchises. Goji Creative and Trevelino/Keller are now partnering with the longtime chain on a host of projects designed to push the brand's prominence forward into and through 2020. 

Laguna Beach, California-based, Goji Creative, will work with Nathan's to develop new items, improve its menu design, branding and store design. 

"As their business embarks on an increased focus on growing franchise sales, we've been tasked with establishing Nathan's Famous as the Flavor of New York with an updated menu, and new store design that we hope to launch in 2020," Goji Creative founder Ken Stetter said in a news release about the partnerships. "It's an incredible time to work with this brand."

Atlanta-based digital PR and marketing firm, Trevelino/Keller, will work with the brand to boost executive visibility as well as revamp marketing strategy to increase its prominence on the franchise marketplace. on marketing design and strategy, executive visibility and public relations for the brand's franchise sales 

"Nathan's Famous is a classic in every sense of the word, and we believe it has the brand reputation and name recognition to expand its hot dog phenomenon into other competitive menu segments," Trevelino/Keller Principal Dean Trevelino, said in the release.

With product distribution across all 50 states, the District of Columbia, Puerto Rico, U.S. Virgin Islands, Guam, and 14 other nations, Nathan's sold more than 700 million hot dogs last year.