Food & Beverage

Nathan's, Rocket Restaurant Group launch 1st US Roxbury Pizza

Photo: Roxbury Pizza's via Instagram site.

June 18, 2021

Nathan's Famous has partnered with Irish-owned multi-brand restaurant group, Rocket Restaurant Group, to launch the first U.S. location of Roxbury Pizza at Nathan's flagship store in Coney Island, a news release said.

The brand — which the release said has achieved success at its stores in Ireland — focuses on made-to-order pizzas baked on a wood-fire base, including double pepperoni, the vegan, Buffalo chicken pizza and other varieties.

"We are excited to partner with Rocket Restaurants to launch the first Roxbury Pizza location here in the United States," James Walker, senior vice president, Restaurants at Nathan's Famous, said in the release. "Roxbury Pizza's brand has seen tremendous success in Ireland and we know the Nathan's Famous fans will love the menu. We feel confident adding this concept to our flagship store in Coney Island as the brand's menu items fit the Nathan's mantra of 'Craveable, Memorable and Instagrammable.'"

Rocket Restaurants, which launched in 1989, has restaurants across Ireland, Northern Ireland, Germany and the United Arab Emirates, as well, with a total of 52 brick-and-mortar locations plus 20 virtual kitchen concepts.

Roxbury Pizza will be available through delivery on UberEats, DoorDash, Postmates and Grubhub in Coney Island, Surf Ave., Stillwell Ave., Neptune Ave., Brooklyn, West Brighton, Brighton Beach, Seagate, Cropsey Ave., Mermaid Ave., Ocean Parkway, Gravesend, Manhattan Beach and Sheepshead Bay.

"We are thrilled to be part of this next chapter of Nathan's Famous to launch the first Roxbury Pizza location in the United states," Niall Fortune, Rocket Restaurants founder and managing director, said in the release. "We know the Nathan's brand is famous in the New York area and we are looking forward to bringing our delicious pizza to their customer base with this partnership."