Marketing

Nathan's serving nickel dogs for Hot Dog Day

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July 21, 2020

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Nathan's Famous is going retro for National Hot Dog Day — July 22 — offering hot dogs for a price from when the brand first began a century ago — 5 cents, according to a news release.

That price, the brand said, is what the cost of a dog in 1916 when Nathan's Famous was maybe not quite so famous. Things have changed a lot in that time, however, so with many more customers today, Nathan's said it's limiting its nickel hot dog offer to two per order.

The special is set from noon to 5 p.m. at participating Nathan's Famous locations.

The New York-based chain distributes its products in 50 states, the District of Columbia, Puerto Rico, the U.S. Virgin Islands, Guam, and 10 other countries. It sold more than 700 million hot dogs last year.

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Nathan's Famous

The Flavor of New York

Nathan's Famous has stood the test of time as a legacy restaurant brand and continues to evolve as "The Flavor of New York" domestically and worldwide. "Building a better franchise is like building a better future. Nathan's is committed to bringing the best in menu, technology and equipment innovation to our system".

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