News

Nestle Toll House Cafe by Chip expands in Middle East

January 30, 2017

Nestle Toll House Cafe by Chip Middle East expansion continues with several cafesrecently opened and under construction across the region, according to a news release.
 
In mid-December, the brand opened its 10th location in Saudi Arabia in the Jeddah Square Center in Jeddah. A Riyadh cafe is set to open in March. 

In Kuwait, the developer for the brand in that country, Al Wazzan Group, is opening two cafes, including one in Al Ahmadi and another in Kuwait City, along with a third location this year in February. With a total of 17 locations after these openings, Kuwait will be the brand's largest Middle Eastern market.  

The international franchisor, Raiya Group, will bring four more cafes to Iraq by late March, including two planned location in Baghdad Mall as well as additional sites in Erbil market in 2017.
 
This March, another new cafewill open in Doha, Qatar, bringing the total number of Middle Eastern sites for the brand to 51 by this summer, up from 30 at the beginning of 2016.
 
"We have made a concerted effort to expand our brand throughout the Middle East, and thanks to our outstanding franchisee partners in the region, our growth is accelerating significantly," brand franchisor, Crest Foods CEO Shawnon Bellah said in a news release.