News

Nestle Toll House Café debuts in Saudi Arabia

January 17, 2012

Nestlé Toll House Café by Chip, a dessert destination franchise concept, has announced the grand opening of its first café in the Kingdom of Saudi Arabia.

The location is the first of nearly 50 to open throughout the country within the next 10 years by the Emad Al Aboud Group, which became master franchisees of the brand in December 2010.

"We have created a café experience unlike any other, and we are excited to offer the ultimate desert destination to consumers and business-minded individuals on an international level," said Ziad Dalal, founder and president of Nestlé Toll House Café by Chip. "We know (Emad Al Aboud Group's) reputation of fine service and exceptional business practices will be on display in each Nestlé Toll House Café by Chip location they open throughout the country."

The company's Saudi Arabia location marks the brand's fifth international shop. The brand has more than 100 locations open worldwide, and has plans to continue expanding internationally, as well as domestically.

"We are aggressively growing our brand and the agreement with the Emad Al Aboud Group shows our dedication to bring high-quality desserts to consumers worldwide," Dalal said.

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