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New Burger King opening draws thousands in France

Despite France's reputation for fine dining, the opening of a new Burger King in Lille drew thousands of visitors.

February 3, 2015

Despite France's reputation for fine dining, the opening of a new Burger King in Lille drew thousands of visitors, according to the Daily Mail.

The opening promised free meals to the first 6,000 diners to celebrate the company's reintroduction to the country after retreating 18 years ago due to poor sales figures, the article said.