News

New Carl's Jr., Hardee’s burger piles on the bacon

September 23, 2014

Carl's Jr. and Hardee's have introduced the new Mile High Bacon Cheese Thickburger, featuring thick-cut Applewood-smoked bacon piled on top of a Black Angus beef Thickburger patty, along with American cheese, red onion, tomato, lettuce and mayonnaise.

Actress and model Bar Paly will star in a new national ad campaign to promote the burger, premiering next week.

"You can never have too much of a good thing, and for most people, that good thing is bacon," CMO Brad Haley said in a news release. "But, we aren't using just any kind of bacon. We're using a hefty serving of thick-cut, Applewood-smoked bacon pieces … This burger is bursting with bacon goodness in every bite."

The Mile High Bacon Cheese Thickburger is available on a 1/3-lb. or 1/2-lb. 100-percent Black Angus beef patty starting at $5.59 and may also be ordered in a combo meal with fries and a drink.

The new offering will be promoted with a new ad campaign called "Propositioning," developed by 72andSunny. Set aboard an airplane, the spot stars Paly, who asks her on-set husband to join her in the Mile High Club.