News

New mobile platform now available for small businesses

The technology was created to empower smaller brands and retailers with powerful mobile marketing and loyalty tools that up until now have only been attainable by big brand marketers, but at a fraction of the cost, said Justin Jarvinen, Warbler CIO.

September 25, 2015

Warbler, a mobile technology that automatically identifies and implements marketing opportunities for small businesses, launched today. The technology was created to empower smaller brands and retailers with powerful mobile marketing and loyalty tools that up until now have only been attainable by big brand marketers, but at a fraction of the cost, said Justin Jarvinen, Warbler CIO.

"Warbler’s prescriptive technology puts the power of real time, data-enabled marketing into the hands of small businesses that often lack the time or know-how to run sophisticated mobile campaigns," he said in a company press release.  'The results will be major productivity and financial gains for busy business owners, and because it’s completely automated, any marketer, experienced or not, can effortlessly run agency-quality, results-oriented mobile marketing in less than a minute a day. We’ve taken marketing automation and made it fully automated marketing."

The platform uses a prescriptive analytics engine, enabling it to automatically guide marketers toward the most efficient route to growing, rewarding and monetizing their customer base. It then chirps marketing campaign suggestions to the marketer's mobile device for approval and delivery, Jarvinen said.

A campaign generated for a retail owner might read, "Chirp! You currently have 43 customers within 300 yards of the store. Invite them in!" while a restaurant owner might receive "Chirp! You have 4 spare tables tonight! Ask customers to spread the word about tonight’s Prime Rib Special and earn 5,000 points for each referral."

Each highly targeted suggestion is sent to the marketer via SMS, and can be approved and instantaneously pushed to customers’ smart phones in under a minute, Jarvinen said.

"This gives businesses the capability to react instantly to what their customers are doing, or how their own business is performing, at any time," he said. "Response data from each campaign then feeds back to the system, continually improving its future performance."

A rewards program forms a major part of the Warbler platform, allowing businesses to incentivize app downloads, customer engagement and purchase with once in a lifetime experiential rewards. The cost of redeemed loyalty points is covered entirely by Warbler, letting marketers reward their customers for actions that create value for their business, but without the redemption risk faced by most other companies, Jarvinen said.

Subscribers also have access to the rest of Warbler’s integrated suite of tools, including native mobile app design and publishing, mobile payments, ibeacon management, third party plug-ins, complete campaign analytics, geo-fencing and more. Prices start at $99 per month.

As part of the launch, Warbler is giving away a total of 1 billion loyalty points to the first 10,000 marketers who pre-register, Jarvinen  said.