New MONOPOLY Best Chance Game 3.0 at McDonald's

OAK BROOK, Ill., Oct 04, 2005 /PRNewswire via COMTEX/ -- BETTER PRIZES. BIGGER NUMBERS. That's the theme of this year's MONOPOLY Best Chance Game 3.0. -- McDonald's biggest promotion to date.

Beginning October 4 - October 31 (or while supplies last) on http://www.PlayatMcD.com, McDonald's will give away an unprecedented $200 million in total available winnings in cash, electronics, food and more. For the third straight year, McDonald's is partnering with Best Buy to offer MONOPOLY players the opportunity to win millions in prizes, including Best Buy Bucks™ and a variety of great quality prizes.

"There is no other promotion like MONOPOLY Best Chance Game 3.0," said Bill Lamar, Chief Marketing Officer, McDonald's USA. "We're giving away one million dollars, a chance to be in an upcoming Hollywood movie, a complete home electronics makeover and lots more. We're going big because we want to engage our valued customers with fun, new promotions that are in tune with their changing needs."

Guests visiting participating McDonald's restaurants have four ways to play and possibly win: Best Buy Bucks, Collect & Win, Instant Win and Online. Some of the top prizes include (please see the official rules for a complete list of prizes and regulations):

· $1 Million · 100 Million Reward Zone® Program Points and membership from Best Buy™ · A Dodge Viper with Alpine® audio and Pioneer video equipment · A chance to be in an upcoming Buena Vista movie and attend a private screening of Disney's film "Glory Road" releasing January 2006 · A home electronic makeover featuring LG appliances and JVC electronics · Sony prize package including a PSP™ (PlayStation®Portable) and a PlayStation®2 System · Geek Squad® security set-up from Best Buy™ for a new HP® desktop computer · An iPod® and 1,000 downloads from iTunes®

This year, consumers can play MONOPOLY Best Chance Game 3.0 with the purchase of Large Fries, Medium and Large Soft Drinks, Hash Browns, 3 and 5 piece Chicken Selects, and new Premium Chicken Sandwiches. When consumers purchase a large fry and/or a Premium Chicken Sandwich, they are guaranteed to win a $1 Best Buy Buck and, new this year, they also have a 1 in 3 chance of winning a $3 Best Buy Buck.

Enhanced Online Play In addition to the traditional in-store Collect & Win and Instant Win methods of play, MONOPOLY 3.0 is bringing the online game back with a new Collect & Win feature.

Introduced in 2004, the online component of MONOPOLY was the biggest online giveaway in history, and this year's online game is looking to repeat that success. In 2005, McDonald's will give away cool prizes on http://www.PlayatMcD.com through its Collect & Win feature. Each game piece contains a code that can be entered online. Players can select a MONOPOLY token and role the dice on the electronic game board for a chance to collect properties and win many of the same prizes available in-store, including downloads, etc.

Also new this year, MONOPOLY 3.0's online game will give away one of the following exciting prizes every hour throughout the entire promotion (hourly prizes change each week): · PSP™ (PlayStation® Portable) System · PlayStation®2 System · 20 gigabyte iPod® · Motorola RAZR V3 mobile phone with $100 worth of service · Canon® Powershot SD400 Digital ELPH camera

Online players also will have the opportunity to win more than 1 million prizes that include downloadable cell phone ringtones, digital photo prints, downloadable mobile phone games or song downloads from iTunes®. Players can play each day at http://playatmcd.com with a limit of 10 codes per day per person.

In addition, McDonald's has partnered with one of the fastest growing online social networking sites for young adults, MySpace.com. When users access the http://www.myspace.com/mcdmonopoly page they will be greeted with the opportunity to remix Kinky's "I Say Hey" song, that's featured in the television commercials and make it their own.

"After a successful MONOPOLY Best Chance Game 2.0, we are excited to once again align these strong, national brands," said Mike Linton, Chief Marketing Officer at Best Buy. "This promotion allows us to innovatively connect with McDonald's young, technology-minded customers who value Best Buy Bucks as a way to access the wide variety of technology and entertainment products, great services and fun experiences available at Best Buy stores."

Hot New Latin Group Spices Up New MONOPOLY Commercials McDonald's new MONOPOLY commercials bring hot tunes with new Latin funk band, Kinky. The five-member group from Monterrey, Mexico combines a unique blend of rock and Latin rhythms that are heating up the charts. Produced by British music maker Chris Allison, Kinky first came on the scene when they emerged as the winners of the 2000 Battle of Bands hosted by the annual Latin Alternative Music Conference in New York City. Since then, the group continues to receive high praise from critics and draw huge crowds for their well-known live performances.

Advertising As part of the National TV support for this exciting promotion, Kinky will be featured in two thirty second television spots created by agency DDB Chicago. In the first spot that kicks off the promotion, staying at home has never been more entertaining. Kinky is on stage at a concert and realizes that the audience is empty because everyone is at home playing and winning cool prizes from McDonald's. After the band gives up on their gig, they show up to a house party full of people who have been playing and winning with McDonald's and MONOPOLY.

The second television spot picks up from the first with Kinky jumping into an impromptu jam session at the party. The host of the party is taking a break from the festivities to fill-up on another McDonald's favorite, the Premium Chicken Club sandwich. We see the host's girlfriend peeling a game piece and on cue she shuts down the entire party to announce that they are out of there. The host is now enjoying the party pool side listening to the band perform at their own private concert.

In its first year, 1935, the MONOPOLY game was the best-selling game in America. Since 1935, more than 250 million Monopoly games have been sold and it continues to be the best-selling board game in the world. Monopoly is sold in 80 countries and produced in 26 languages. An estimated 750 million players from around the globe have enjoyed the game since its creation.

McDonald's McDonald's USA, LLC, is the leading foodservice provider in the United States serving a variety of wholesome foods made from quality ingredients to millions of customers every day. More than 80 percent of McDonald's U.S. restaurants are independently owned and operated by local franchisees. For more information about McDonald's visit http://www.mcdonalds.com .

Best Buy Best Buy Co., Inc. is an innovative Fortune 100 growth company that continually strives to create superior customer experiences. Through more than 840 retail stores across the United States and in Canada, our employees connect customers with technology and entertainment products and services that make life easier and more fun. We sell consumer electronics, home-office products, entertainment software, appliances and related services. A Minneapolis-based company, our operations include: Best Buy (BestBuy.com and BestBuy.ca), Future Shop (FutureShop.ca), Geek Squad (GeekSquad.com and GeekSquad.ca) and Magnolia Audio Video (Magnoliaav.com). We support our communities through employee volunteerism and grants from The Best Buy Children's Foundation.

Hasbro The Hasbro Properties Group (HPG), the intellectual property development arm of Hasbro, Inc., (HAS), translates one of the industry's richest portfolios of brands into a world of fun and excitement for children and adults globally. Through a host of publishing, lifestyle and entertainment platforms, HPG is able to surround fans worldwide with consumer products that expand Hasbro's core brands, such as TRANSFORMERS, DUEL MASTERS, MY LITTLE PONY, MONOPOLY and CANDY LAND, beyond the toy and game aisle, creating rich lifestyle experiences.

The MONOPOLY® Best Chance Game 3.0 at McDonald's is in accordance with all guidelines set forth by the McDonald's Games Advisory Board, which was formed in Fall 2001. For additional information about the MONOPOLY® Best Chance Game 3.0 at McDonald's, please visit http://www.mcdonalds.com .