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New Whataburger campaign to focus on made-to-order menu

September 2, 2009

To highlight its made-to-order menu, Whataburger is launching a month-long campaign reminding customers there are 36,864 different ways to make a Whataburger, with special requests like grilled onions, jalapenos, triple meat and extra cheese.
 
The campaign includes new signage at all of the chain's locations' menu boards that offers step-by-step instructions for customers to customize their Whataburger.
 
Although the campaign spotlighting Whataburger's penchant for special orders ends Sept. 28, the company will continue to make every burger made-to-order with 36,864 options, 24 hours a day, seven days a week and 364 days a year.

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