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NexCen to offer Freshëns products
May 8, 2008
NEW YORK — NexCen Brands Inc., owner of the Marble Slab Creamery, MaggieMoo's, Pretzel Time, Pretzelmaker, and Great American Cookies franchised brands, has entered into a co-branding agreement with Freshëns Quality Brands, provider of freshly-blended fruit smoothies in more than 1,200 locations nationwide.
The companies have agreed to offer NexCen's pretzel and cookie franchisees the opportunity to add Freshëns smoothies in a co-branded store. The opportunity is available to approximately 650 NexCen franchised stores.
The NexCen-Freshëns strategic agreement also includes testing of co-branded ice cream and yogurt stores. The agreement is part of an ongoing initiative to expand the menus in NexCen's 1,250 franchised quick service restaurants.
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