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Nigerian operator: Fast-food business is hard work

October 22, 2006

The Daily Sun: In a revealing Q&A, Prince Okonkwo, chief executive of Tetrazzini Chicken restaurant in Nigeria, shares his ideas on marketing and the lessons he learned from working at McDonald's. While studying at a U.K. school, Okonkwo moved up from cook to manager.
 
"Then, it was very difficult to have black people manage McDonald's," he said.
 
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