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NogginLabs, McDonald's e-Learning lauded
October 7, 2008
CHICAGO — E-Learning designer NogginLabs Inc. and McDonald's won gold and silver awards for "Best Overall Custom Content" at the 2008 Brandon Hall Excellence in Learning Awards, the Emmys of e-Learning.
"Worldwide Training Curriculum – Crew Trainer" won gold, and "Worldwide Training Curriculum - French Fries" won silver.
McDonald's uses e-Learning modules to pre-train employees before they officially train shoulder-to-shoulder at the station with their crew trainer. E-Learning reduces the amount of time crew trainers spend training new recruits and introducing new products or policies to existing employees, maximizing their time.
"To design an e-Learning module as perfect as the customary French Fry, we divided the McDonald's e-Learning module into bite-sized bursts of e-Learning," said Brian Knudson, CEO of NogginLabs. "Employees click through carefully crafted scenarios that help them discover then digest the material. The format is visual and quick."
For six successive years, Brandon Hall has lauded the NogginLabs team of e-Learning architects and artists for their art + science approach to e-Learning design. Click here for the results.
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