Marketing

Now you can hug the KFC Chicken Sandwich

Provided

February 1, 2022

Just in time for Valentine's Day, KFC is offering a limited-edition larger-than-life KFC Chicken Sandwich Snuggler exclusively on PillowPets.com for $99.99 while supplies last, according to a company press release.

Yes, it's a huggable chicken sandwich.

The sandwich, introduced nationwide in January 2021 and which quickly became a fan-favorite, was the inspiration behind a partnership with Pillow Pets.

"We set a new standard for modern comfort food with the introduction of our KFC Chicken Sandwich last year," Nick Chavez, chief marketing officer, KFC U.S., said in the release. "Now fans can snuggle up with the sandwich they love the most thanks to our KFC Chicken Sandwich Snuggler."

The brand has also released two KFC Chicken Sandwich meal deals on the app and KFC.com:

• The Sandwiches and Sides deal is served with four KFC Chicken Sandwiches and the choice of two large sides.

• The Sandwiches and Tenders meal, which includes four KFC Chicken Sandwiches, six Extra Crispy Tenders, two large sides, four biscuits and a half-gallon beverage bucket.

KFC operates more than 26,000 restaurants. The company is headquartered in Louisville, Kentucky, and is a subsidiary of Yum Brands.