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NRA, Healthy Dining redesign online resource offerings
March 4, 2009
WASHINGTON, D.C. — California-based Healthy Dining and the National Restaurant Association have announced the launch of the expanded and redesignedHealthyDiningFinder.comWeb site and online resource. New features on the site, which helps consumers find healthful menu items at 60,000 restaurant locations nationwide, include easier navigation, expanded nutrition information, enhanced functionality and new components, including a blog.
"As consumer interest in health and nutrition issues is increasing, the nation's nearly one million restaurants are responding by offering more healthful options than ever, and the new and improved HealthyDiningFinder.com Web site helps bring them together," said Dawn Sweeney, the association's president and CEO. "The site is a great tool for restaurants to highlight better-for-you options on their menus and provide the nutrition information their guests want in a convenient online format."
Enhanced aspects of the online resource include:
- Customized Web pages for participating restaurants featuring dietitian-approved healthy dining options and corresponding nutrition information
- Blog columns written by Healthy Dining's nutrition experts and guest writers
- 'Nutrition 101' section offering consumers easy-to-understand healthy lifestyle guidelines
- 'What's New' section to notify site visitors of new restaurants and resources available on the site
- 'Spread the Word' section to provide information and resources to educate Americans about healthy restaurant dining and the HealthyDiningFinder site
- Free e-newsletters providing consumers with recipes and nutrition-savvy dining out advice
- Increased search-ability features
According to NRA research, health and nutrition are among the hottest trends in restaurants this year. In a recentsurvey of more than 1,600 professional chefsfrom the American Culinary Federation, nutrition/health as a culinary theme ranked No. 11 of hottest trends on restaurant menus in 2009. Underscoring the importance of healthful foods, produce and fruit items, smaller dishes, fish and gluten-free/allergy-conscious meals were all among the top 20 items in the survey.
In addition, the Association's research shows that three in four adults say they are trying to eat more healthfully in restaurants now than they did two years ago. And, nearly three in 10 adults (27 percent) have gone online to search for nutrition information about restaurant food, up from 24 percent just a year ago.
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