N.Y. Dunkin' Donuts cut latte prices
May 5, 2009
CANTON, Mass. — Dunkin' Donuts has announced that all participating shops in the New York Tri-State area will roll back prices for its entire line of latte beverages. The price roll back applies to all sizes, flavors and varieties of hot and iced lattes, including the DDSMART menu option, Latte Lite, made with skim milk and Splenda.
Latte prices will be reduced by roughly 15 percent.
"This roll back allows consumers in the New York Tri-State area to purchase a latte for less than $2," said Dunkin' Donuts field marketing manager Louis Conte. "In these difficult economic times, we're hoping that rolling back prices will help keep America running and moving forward. This latte offer reaffirms our commitment to offer high-quality beverages at an everyday value for our customers."
For the past three years, Dunkin' Donuts has been ranked No. 1 in customer loyalty in the coffee category by the Brand Keys Customer Loyalty Engagement Index. Dunkin' Donuts is using the latte price roll-back as a way to return that loyalty to their customers.
New Latte prices are:
Hot Latte Iced Latte
Small $1.99 $2.49
Medium $2.49 $2.99
Large $2.99 $3.49
The price rollback program is part of Dunkin' Donuts "You Kin' Do It" rallying cry, the newest iteration of the long-running "America Runs on Dunkin'" campaign.
The New York Tri-State area includes the following counties:
- New York: Bronx, Dutchess, Kings, Nassau, New York, Orange, Putnam, Queens, Richmond, Rockland, Suffolk, Sullivan, Ulster, Westchester
- New Jersey: Bergen, Essex, Hudson, Hunterdon, Middlesex, Monmouth, Morris, Ocean, Passaic, Somerset, Sussex, Union, and Warren
- Connecticut: Fairfield
Coffee servings up in donut segment
According to research from The NPD Group/CREST report, specialty coffee servings are up 26 percent for the quick-service restaurant donut segment for the quarter ending March 2009 as compared to the same period last year.
Total coffee servings at all restaurants are down 4 percent for the quarter and down 2 percent at QSRs. However, total coffee servings have grown in the QSR donut segment, with an increase of 13 percent for the quarter over last year. Total coffee servings in the QSR burger segment are up 5 percent, with a 61 percent increase in specialty coffee in that segment.
