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N.Y. Subways test text message ordering
February 2, 2009
New York Daily News: New York Subway restaurants have introduced a new free text-message ordering service called Subway Now.
Customers register atSubwayNow.comand enter their credit card information, address and a list of their favorite subs. Then customers send the word "menu" via text message to Subway. Subway replies with a numbered list of the favorite subs given and customers text back with the number of subs wanted. Subway confirms the order via text with a time to pick it up.
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