Marketing

Odd Burger's retail line enters 7-Eleven Canada

Photo: Odd Burger

May 22, 2025

Odd Burger has received approval to list its retail product line at 7-Eleven Canada in more than 500 locations across the country, according to a press release.

That includes four Odd Burger products, including Crispy ChickUn Fillet, Chickpea Burger, Smash Burger and Breakfast Sausage. The items are expected to be on 7-Eleven Canada shelves by mid-June at participating locations across Canada.

"This is without a doubt one of those game-changing moments for our company," James McInnes, CEO and co-founder of Odd Burger, said in the press release. "We see incredible potential with this partnership, not only to grow our brand, but also to create truly accessible plant-based food options available to the masses. We believe that we can create huge change with this partnership, and we are ready to embark on this next chapter of innovation and growth."

"7-Eleven is excited to partner with Odd Burger for this national product launch," Jeff Monachello, senior director of merchandising at 7-Eleven Canada, added in the press release. "7-Eleven is committed to increasing its vegetarian options and being a leader in sustainability and Odd Burger is well positioned to help us push these initiatives forward."

The company's retail line is currently produced by Preposterous Foods, a wholly owned subsidiary of Odd Burger Corp. Odd Burger Corp. is a franchised vegan fast-food restaurant chain and food tech company that manufactures a line of plant-based protein and dairy alternatives.