Marketing

Ongoing pandemic calls QSRs to assess marketing strategies

August 11, 2021

While the pandemic gave the QSR industry an extra push, QSRs still need to rethink their marketing strategies, especially with indoor dinning once again in jeopardy, according to a recent consumer survey by Celtra, a marketing software provider.

Findings, according to a press release on the survey, include:

• Localized creative drives consumer loyalty. Sixty-four percent of consumers said they have a stronger sense of loyalty to restaurants that localize creative content to their specific region or current events.
• Personalization performs best in driving sales. Forty-five percent of consumers said that personalized offers/discounts would entice them to increase the amount they spend on a food order and visit more often, compared to 32% for loyalty programs and 23% for a greater variety of menu items.
• Email is top news channel. Forty-five percent of consumers said that email was the most relevant platform for content and news from QSRs, whereas 30% said Facebook, 15% said Instagram, and only 4% said Twitter.
• Restaurant apps and loyalty programs continue to see momentum. Forty-five percent have enrolled in a restaurant/food chain loyalty or rewards program in the last six months.