News
Online photo contest beefs up Chick-fil-A's Cow Appreciation Day
June 23, 2009
ATLANTA — Chick-fil-A will hold its fifth-annual Cow Appreciation Day on July 10 and is kicking off the celebration early with a kids' photo contest. The "Show Us the Cow" online photo contest invites parents to enter photos of their cow-clad children for a chance to win a $1,000 U.S. Savings Bond.
Between now and Aug. 31, children ages 10 and younger are encouraged to work with an adult to submit creative photos of themselves, or with their siblings or friends, dressed as cows. The contest Web site, www.CowAppreciationDay.com, provides details about uploading photos for the contest.
The public can then vote for their favorite photo through Aug. 31. When public voting closes, the 20 photographs receiving the most Internet votes will be named semifinalists. From the semifinalists, Chick-fil-A will select five finalists and one grand prize winner based on overall quality, appearance, originality, creativity and skill. The entrant's age will be taken into account for judging.
The grand prize winner will receive a U.S. Series EE Savings Bond with a maturity value of $1,000, a catered party for his or her classroom, free Chick-fil-A Kid's Meals for a year and a digital camera, among other gifts.
The contest details will first appear on the Kid's Meal bag in early June. In honor of Cow Appreciation Day and the chain's beloved "Eat Mor Chikin" Cows, each Kid's Meal from June 22 - July 25 will include limited edition miniature Cow figurines, while supplies last. One out of every 100 of these Cows will have gold spots instead of the traditional black spots and will be packaged with a card redeemable for a free Icedream.
The photo contest is open to U.S. residents age 10 and under only. For official contest rules and information, please visit www.CowAppreciationDay.com.
On Chick-fil-A Cow Appreciation Day, July 10, any Chick-fil-A customer who visits any of the chain's more than 1,440 participating restaurants fully dressed as a cow will be offered a free meal.
Related Media
Subscribe
Get the latest news and resources from QSR Web.
