Marketing

Ovation secures $2M funding round

Image provided by iStock.

September 28, 2022

Ovation, a guest feedback platform, has secured a $2 million dollar funding round led by York IE with additional investment from Branded Strategic Hospitality.

York IE is a strategic growth and investment firm specializing in B2B SaaS growth. The funding will be primarily used for growth and customer success, according to a press release. Existing investors include Monta Vista Capital, Steve Young and 500 Startups.

"I grew up in the restaurant industry and learned that the main reason for everything we do — from training to food quality, to ambiance, to technology — is to improve the guest experience," Zack Oates, founder and CEO, Ovation, said in the release. "Unfortunately, historically, there have been no great ways to measure guest experience. Ovation is the bridge between guests and restaurants that help restaurants grow."

Ovation allows restaurants to resolve guest concerns in real-time, attain more 5-star reviews and discover insights to improve which leads to more engagement and higher retention. Ovation restaurants, which include Burger King, Dominos, El Pollo Loco and Sticky's Finger Joint, make $2,000 to $3,000 more in revenue per location each month, according to the release.

"With Ovation, you can get so many different types of feedback," Jamie Greer, VP of operations, Sticky's Finger Joint, said in the release. "You get to hear how the customer feels more naturally. Our managers love it."