Panda Express celebrates Asian and Pacific Island immigrants

American Chinese food chain Panda Express pays special tribute to those who have contributed to this nation's way of life after emigrating to the US from Asian-Pacific Island cultures during Asian Pacific American Heritage Month, according to a press release.

The chain is centering its month-long campaign around two videos and a comic from Asian American cartoonist and National Ambassador for Young People's Literature, Gene Luen Yang

“In honor of our origins as an American Chinese family owned and operated restaurant company, we have chosen this month to celebrate the grit, grace and gratitude that fuels better lives,” Panda Express co-founder Andrew Cherng said in the release. "We feel a strong connection to the spirit of perseverance because it lives in many of our Panda Express associates, as well as in the people we are privileged to serve."
The two videos, Ode to Underdogs and Reflections, share stories about the determination, innovation and commitment of Asian and Pacific Island immigrants and their offspring in the US, including that of Panda Express founders Andrew and Peggy Cherng. 

The chain is also giving away free copies of the Shadow Hero Comics with a kid's meal purchase or via download from the chain's website. 

"A hero can be anyone who inspires us to never give up," Yang said. "We hope stories like ours will encourage young readers to embrace their own originality and never give up on themselves, no matter what the odds may be."

Topics: Asian/Chinese, Business Strategy and Profitability

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