Panda Express strikes a multi-year deal with Dodgers
Restaurant to Hold Loyalty Promotion Aug. 26 - Sept. 27 to Award Free Dodger Tickets to Fans.
August 23, 2005
ROSEMEAD, Calif.--(BUSINESS WIRE)--Aug. 24, 2005--Panda Express, the nation's leader in Chinese quick-service restaurants, is partnering with the Los Angeles Dodgers to bring fans new flavors at Dodger Stadium. The partnership is indicative of a trend seen with sports fans everywhere: they demand a diverse array of food selections at ballparks. The Dodger Stadium location marks the fifth Panda Express to open in a sports complex. "We're really excited to step up to the plate and support our hometown team," said Tom Davin, president and COO. "Panda Express was born in L.A. County in 1983, and we now have close to 150 restaurants, more than 2,000 associates, and our corporate support center here. Our guests are often surprised at the variety of places they find us - from ballparks and theme parks to airports and college campuses. Panda Express is an extremely versatile concept, and L.A. County has been a great launching point for many of these ventures." Marty Greenspun, executive vice president and COO of the Dodgers, said: "The Dodgers are thrilled to offer their fans Panda Express as one of the concessions at Dodger Stadium. We invited Panda Express to join Dodger Stadium to fulfill the goal of providing Dodger fans with a wide range of menu choices as we continue to strive to create an affordable, family-friendly experience at the ballpark." During the Dodger games on Aug. 26, 27 and 28 versus the Houston Astros, Panda Express will offer a loyalty card to all Dodger fans. When five two-entree plates are purchased at any L.A. County Panda Express location, the holder of the card will receive a free pair of Dodger tickets to either the Sept. 26 game versus the Pittsburgh Pirates or the Sept. 27 game versus the Arizona Diamondbacks. Dodger pitcher Jeff Weaver is Panda's spokesperson on L.A.-area radio advertisements through the end of the season. In addition, Panda Express will sponsor Team Photo Giveaway Night on Sept. 24 when the Dodgers take on the Padres. All game attendees will receive a team photo, and in support of the sponsorship, 10 team photos will be signed by a Dodgers player. During the game, in-stadium promotional announcements will tell fans to look for the signature; the lucky holders of the autographed photos will win a Panda Party for 25 people.Panda offers a variety of menu options at Dodger Stadium, including some of the restaurant's most popular items: -- Orange Flavored Chicken and Beef with Broccoli with Fried Rice and Chow Mein-- Orange Flavored Chicken and Kung Pao Chicken with Fried Rice and Chow Mein-- Orange Flavored Chicken and Mixed Veggies with Fried Rice and Chow Mein-- Orange Flavored Chicken with Fried Rice and Chow Mein-- Mandarin Chicken Bowl with Mixed Veggies and Steamed Rice-- Chicken Egg Rolls-- Veggie Spring Rolls About Panda Restaurant GroupWith nearly 750 locations in 36 states, the privately held Panda Restaurant Group (www.pandarg.com) is the world's leader in Chinese quick-serve restaurants. The successful chain of concepts includes Panda Express, Panda Inn and Hibachi-San. Panda Express is best known for fresh, hot Chinese food, served quickly, and delectable Orange Flavored Chicken, a Panda Express original. In 2003 the company celebrated the 20th anniversary of Panda Express and the 30th anniversary of Panda Inn.For more information, to schedule an interview, or to request photography, please contact Liz Miller of Morgan Marketing & Public Relations LLC: 949-261-2216 or liz@mmpr.biz. Contacts Morgan Marketing & Public Relations LLC for Panda Express Liz Miller, 949-261-2216 liz@mmpr.biz
