Marketing

Papa Johns spotlights pizza makers in latest marketing campaign

Photo: Papa Johns

March 4, 2025

Papa Johns is putting its pizza makers front and center in its latest marketing campaign, "Meet the Makers."

"Meet the Makers is a platform inspired by the commitment to quality that Papa Johns is known for," Jenna Bromberg, CMO at Papa Johns, said in the press release. "The quality of the products we craft and the experiences we deliver are placed front and center by showcasing the craftsmanship of our team members as a key ingredient that sets us apart from others."

Meet the Makers will come to life through partnerships with food influencers and real Papa Johns team members, who will share behind-the-scenes looks at Papa Johns, as well as some of their favorite custom pizza creations.

"There is a magic that people feel inside a Papa Johns restaurant," Bromberg said. "You see, hear — and then taste — the enthusiasm and joy of our team members, and Meet the Makers is tapping into that emotional connection our team members have with their craft."

The first of these collabs features Papa Johns team member and TikTok star Jacob Bartoli, known as Doughtoli. Known for showing off his dough-throwing skills in videos shot from the makeline of his Papa Johns restaurant, Doughtoli helped kick off Meet the Makers by showing fans how he turns a stuffed crust into a Papa Johns Epic Stuffed Crust.