Operations

Papa Murphy's launches LTO with Everyday Value menu

Photo: Papa Murphy's

September 20, 2024

Papa Murphy's Take 'n' Bake Pizza has launched its Everyday Value menu, a limited-time offer available through Nov. 12 with three large pizzas priced at $7.99 each ($8.99 in California and $9.99 in Alaska), according to a press release.

Pizzas available include Shredded Pepperoni, Crumbled Sausage and Classic Cheese pizzas.

Shredded pepperoni is a new topping measured in cups.

"This topping is a game-changer in the pizza world, offering a unique and bold flavor profile that our customers will love," Tracey Ayres, VP of brand and innovation for Papa Murphy's, said in the press release. "As the first major pizza brand to roll out shredded pepperoni on a broad scale, we're confident that it will help us stand out in a crowded value-driven market."

Senior Director of Culinary Carron Harris said the brand wanted to create a line of pizzas that it could sell at a value price with compromising quality.

"Our dough is made fresh in-store daily, our mozzarella is 100% whole milk and our sauce is crafted specifically for us. None of that changes with the Everyday Value menu," Harris said in the press release. "We've selected toppings like shredded pepperoni and crumbled sausage because they offer great coverage and flavor in every bite, without sacrificing the integrity of our product."

Papa Murphy's has more than 1,000 franchised and corporate-owned locations across the U.S. with units in Canada and the UAE.