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Peet’s Coffee introduces Javiva

Peet’s Coffee today introduced Javiva Blended, a new blended iced coffee beverage now available in all Peet’s stores nationwide.

March 25, 2015

Peet’s Coffee today introduced Javiva Blended, a new blended iced coffee beverage now available in all Peet’s stores nationwide. Javiva, which means “coffee and life,” is one of the only made-to-order blended iced coffee drinks in the U.S. that is made with fresh brewed coffee. 

Customers can get their first taste of Javiva free with purchase of a baked good or food item starting March 26 through March 30.

"We spent a year conducting research and optimizing recipes, and discovered that most of the leading blended iced coffee drinks from major U.S. coffee providers are not made with fresh brewed coffee,"  said Tyler Ricks, chief marketing officer of Peet’s Coffee. "Peet’s has an unwavering commitment to roasting, brewing and delivering the freshest coffee possible because fresh beans make better coffee.  We applied this truth to the development of Javiva, and while it is more expensive to use fresh brewed coffee, we never compromise our principles or cut corners."