Technology

Pizza Hut Israel teams up with Pairzon for smarter, faster marketing results

Photo: J_News_photo - stock.adobe.com

July 29, 2025

Pizza Hut Israel has partnered with AI marketing platform Pairzon for faster insights, sharper targeting and measurable business impact across dozens of locations.

With Pairzon, the brand unlocks the power of real-time data to reach the right customers at the right time, both online and in-store, according to a press release.

"We don't have months to analyze or guess," Roni Ophir, CMO at Pizza Hut Israel, said in the release. "Pairzon helped us move fast, act on real insights, and see results — not just clicks. Actual foot traffic, actual orders."

Using first-party data from Pizza Hut's digital and physical touchpoints, Pairzon's predictive AI helps identify high-value customers and build personalized audiences. Campaigns powered by Pairzon showed meaningful improvements in both reach and return:

• Drove a notable increase in new customer visits across major urban areas.
• Boosted in-store marketing efficiency with higher return on ad spend.
• Lowered overall cost per purchase through smarter audience targeting.

"In a fast-moving category like QSR, we need partners who are just as dynamic. Pairzon gave us the tools to make real-time decisions that drive real-world sales. It's not just smarter marketing — it's more effective business," Idit Bechar, CEO of Pizza Hut Israel, said in the release.

"QSR brands don't have time to waste," Galit Arizon, CEO of Pairzon, said in the release. "With Pairzon, Pizza Hut could finally connect the dots between digital marketing and physical results — at scale."

Pizza Hut has more than 100 branches across Israel.