Marketing

Pizza Hut kicks off March Madness with Space Jam collab, new menu drop

Photo: Pizza Hut

March 19, 2026

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Pizza Hut, the official pizza partner of March Madness, is kicking off the yearly basketball tournament with limited edition menu items featuring new recipes and a partnership with Warner Bros. Discovery Global Consumer Products for a limited-time collaboration that brings basketball, nostalgia and fan-favorite food together.

In honor of the 30th anniversary of the feature film Space Jam, Pizza Hut has created the Triple Treat Box, a game-day bundle, according to a press release.

Starting at $21.99, the Space Jam x Triple Treat Box includes two medium pizzas made with the brand's Hand Tossed crust, plus breadsticks and cinnamon sticks. The box is served in limited-edition Space Jam packaging. It's available for a limited time.

Pizza Hut has also created a line of Space Jam-themed merchandise, including a letterman jacket, warmup jacket, a jersey and more. The merch is available exclusively to Hut Rewards members.

"There's no better way for Pizza Hut to feed buzzer-beating good times than during the most exciting stretch in basketball," Melissa Friebe, CMO at Pizza Hut, said in the press release."Partnering with WBDGCP to showcase Space Jam allows us to tap into the culture and nostalgia that generations of fans love, while bringing something new and unexpected to game night. Whether you're the seasoned commissioner leading your friends' bracketd raft or watching just for the mascots, Pizza Hut is proud to help feed good times for the most passionate fans all tournament long."

Pizza Hut is a subsidiary of Yum Brands Inc. The brand has nearly 20,000 restaurants in more than 110 markets and territories.