Operations

Pizza Hut launches $7 Deal Lover's Menu

Photo: Pizza Hut

October 24, 2023

Pizza Hut is launching a $7 Deal Lover's Menu with 17 dishes in which customers choose two items for $7 each. The pizza chain is marketing the deals with influencer and content creator Anna Sitar to hop on the "Girl Math" social media trend, according to a press release.

Pizza Hut also kicked off a campaign with a TV spot titled "Great Taste" starring Saturday Night Live comedian Ego Nwodim as she digs into dishes from the menu at a rooftop party with friends.

"Girl Math has been taking over social feeds with a comical twist on what we find to be a 'good deal' and how we justify some treats we want for ourselves, which is so fitting for our new $7 Deal Lover's Menu, so it felt like the right time to get in on the joke for the menu launch," Lindsay Morgan, CMO at Pizza Hut, said in the press release. "Girl Math trend aside, Pizza Hut believes that you shouldn't have to choose between a great taste and a good value, and our new $7 Deal Lovers is exactly that."

The brand also debuted three offerings on the $7 menu: Roasted Garlic Cheese Sticks, Bacon Cheddar Cheese Sticks and Chocolate Donut Bites.

The menu is available for dine-in, carryout and delivery.

The move puts Pizza Hut in competition with Domino's Pizza's Mix & Match Deal where customers choose two or more items for $6.99 each.

Pizza Hut operates 19,000 restaurants in more than 100 countries.