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Pizza Hut named most trusted QSR in India
February 22, 2006
LOUISVILLE, Ky.—The Economic Times' (India) annual survey of India's "Most Trusted Brands" in 2005 rated Pizza Hut as the most trusted quick-service restaurant company in India for the third year in a row. Pizza Hut India is part of Yum! Restaurants International (YRI), a division of Yum! Brands, Inc., the world's largest restaurant company in terms of system units.
The survey, which appeared in The Economic Times' Feb. 15 edition, ranks the brands that have earned the trust and loyalty of consumers across India. The survey, conducted by ACNielsen's ORG-MARG market research company, asked more than 7,000 participants, across different socioeconomic, age, income and geographic backgrounds, various questions in order to determine each company's overall trust score.
According to the survey, Pizza Hut is the number one most trusted food service brand in India and the only restaurant company to place in the Top 25 Service Brands list. There are 118 Pizza Huts in India.
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