Marketing

Pizza Hut partners with Buffalo Bills quarterback Josh Allen for game day campaign

Photo: Pizza Hut

August 26, 2026

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Pizza Hut has launched a national campaign alongside Pepsi and Buffalo Bills quarterback Josh Allen, aiming to remind football fans that "gameday starts with the Hut," according to a press release.

The campaign centers around the word "hut," the traditional cadence called by quarterbacks before the snap. As part of the promotion, Pizza Hut is offering fans the chance to win free pizza for life. Participants can enter by uploading a video of themselves saying "hut" at pizzahut.com/gamedaystartswithhut, along with a brief explanation of why their game day starts with the pizza chain.

The brand also introduced a trio of tailgate-focused menu additions, available now at participating locations nationwide for a limited time:

• The Big Hut Deal: A large three-topping pizza on the customer's choice of crust for $10.
• Triple Treat Box GameDay Edition: A game day-branded box featuring two pizzas, breadsticks and cinnamon sticks starting at $21.99. Customers can add a 2-liter Pepsi for an additional $2.
• Flick Football pizza boxes: Medium and large pizza boxes featuring a cutout that can be assembled into field goal posts. Placing two boxes back-to-back creates a miniature football field.

"Josh Allen is exactly the kind of quarterback we want in our corner on gameday," Melissa Friebe, chief marketing officer at Pizza Hut U.S., said in the release. "He brings the energy, the personality and, of course, plenty of 'Huts' to the field. This season, we're bringing that same spirit to QBs everywhere — from the pros to the person who always calls the plays, runs the tailgate and makes sure the pizza gets there. Every gameday has a QB, and Pizza Hut is sponsoring them all."

The menu items are available in-store, online and via the Pizza Hut mobile app.