Operations

Pizza Hut pilots restaurant design in Texas

Photo: Pizza Hut

December 3, 2024

Pizza Hut has introduced its most innovative restaurant design concept to date in Plano Texas. The restaurant offers an elevated, modern, more connected experience enabled by digital and technology innovation, according to a press release.

The restaurant is located at 8605 Ohio Drive and includes self-service kiosks for faster order placement, cabinets for contactless pick-up an a guest-facing pizza making station. In addition, the restaurant will introduce a drive-thru featuring a "Hut 'N Go" menu that offers a select list of "ready-now" items that can be quickly ordered and picked up at the window.

The store was also built with sustainability in mind, including energy-efficient lighting, auto lift fryers and energy-efficient ovens with in-vent hoods and an Energy Management System.

"From its physical layout to its modern design and digital-forward capabilities, this new restaurant showcases Pizza Hut's legacy of innovation and unique ability to meet changing guest needs in ways that are distinctive to our brand," Aaron Powell, CEO, Pizza Hut, said in the press release. "Beyond just serving delicious pizza, which we do very well, it's equally as critical that our guests enjoy a seamless experience with us that feels personalized to their tastes and needs. This restaurant format harnesses the power of these priorities and, as a result, creates magic that only Pizza Hut can offer."

While the restaurant concept is a first in the U.S., it is already operational in more than 80 markets around the globe, with research showing that the design offers an enhanced guest experience while also driving more transactions and in-restaurant traffic compared to previous formats.

"Featured in nearly 2,000 Pizza Huts worldwide, we've seen how this restaurant design brings the brand to life with a distinctive, modern exterior, an effortless blend of physical and digital touchpoints and increased human interaction around the joy of pizza. In addition, the open kitchen approach lets our guests see the magic of our team members in motion as they craft each pizza," Joseph Call, global chief development officer, Pizza Hut, added in the press release.