Marketing
Pizza Hut revamps Wing Wednesday
October 15, 2025
Pizza Hut has revamped its Wing Wednesday platform with 20 Lil' Wings for $10. The pizza brand has a new campaign to advertise it: Wingfluencer, according to a press release.
Lil' Wings are snackable, crispy, fried wings tossed in a sauce or rub. The campaign runs through Nov. 5 at participating locations.
"We wanted to give fans a reason to look forward to the middle of the week," Melissa Friebe, CMO at Pizza Hut, said in the release. "With amazing, craveable wings at an unbeatable deal, Wing Wednesday is our way of inviting people to try just how good Lil' Wings are and enjoy a little midweek flavor boost they know Pizza Hut for."
Pizza Hut's new Wingfluencer, Brian Flatsworth, leverages corporate culture lingo to lend humorous corporate advice in videos and social commentary on LinkedIn. The Wingfluencer will start dropping "pro tips" on how wing lovers can maximize the return on lunches with Lil' Wings this week.
Pizza Hut was founded in 1958 in Wichita, Kansas. The brand has nearly 20,000 restaurants in more than 110 markets and territories.
