Marketing

Pizza Hut teams up with Anderson .Paak to launch Crafted Flatzz

Photo: Pizza Hut

October 1, 2025

Pizza Hut has teamed up with nine-time GRAMMY award-winning artist Anderson .Paak to launch its latest menu item Crafted Flatzz. Crafted Flatzz launched in the U.S. in August and has now been put on menus around the world, according to a press release.

In true .Paak style, the collaboration is all about good times and great food — and now fans can join the fun with a chance to earn their very own PHD (Pizza Hut Degree) and claim one of 777 free Crafted Flatzz pizzas.

DM the word "PHD" to @pizzahut on Instagram and the first 777 fans to reply will score a $12 e-gift card — enough to cover a free Crafted Flatzz — along with a personalized, downloadable PHD from .Paak himself.

Crafted Flatzz are Pizza Hut's abundantly topped, flavor-forward, hand-crafted personal pizzas. Serving up grown-up recipes, Crafted Flatzz offer more toppings and hand-crafted flavors for an elevated personal pizza experience. Crafted Flatzz launched in the U.S. with five recipes — Nashville Hot Chicken, Chicken Bacon Ranch, The Ultimate Three Cheese and Pepperoni Duo.

"Anderson .Paak is the perfect partner for this. He brings the same energy and love for good times that we are bringing back," Roy Torres, global creative director at Pizza Hut, said in the release. "As a brand, we are all about feeding good times. We're not just launching a new product; we're making it fun and interactive. Fans can unlock their own PHD, get a free Crafted Flatzz, and join the celebration."

Pizza Hut has nearly 20,000 restaurants in more than 110 markets and territories.