Marketing

Pizza Hut teams with Backstreet Boys' Nick Carter, Howie Dorough to launch heart-shaped pizzas

Photo: Pizza Hut

February 11, 2026

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Pizza Hut has partnered with the Backstreet Boys' Nick Carter and Howie Dough to launch The Shape of My Heart-Shaped Pizza this Valentine's Day, according to a press release.

The accompanying advertising campaign includes a series of social spots inspired by the Backstreet Boys' hit song, Shape of My Heart. In The Shape of My Heart-Shaped Pizza campaign, the duo stages a playful generational showdown debating Millennial vs. Gen Z hand-heart gestures. The spot ends with both icons agreeing to follow their hearts and share a slice of Pizza Hut's Heart-Shaped Pizza.

The heart-shaped pizza is available through Feb. 22 and features one topping. Prices start at $11.99.

Pizza Hut has nearly 20,000 restaurants in more than 110 markets and territories.

Marketing