Pizza Hut tests 'Underground Deliveries' in subway as part of movie tie-in
Provided
June 21, 2023
Pizza Hut recently tested "Underground Deliveries" as part of a tie in with the upcoming feature film "Teenage Mutant Ninja Turtle: Mutant Mayhem" premiering on Aug. 2, according to a press release.
It's part of a collaboration with Paramount Pictures,Nickelodeon Movies and Point Grey Productionheld in New York City only. Since the home of the title characters is an abandoned subway, it was fitting for the underground deliveries to take place at a local NYC subway station.
Select pizza lovers inManhattanexperiencedan underground deliveryby texting the turtle emoji to a dedicated hotline number whichthen placed an order for Pizza Hut pizza.Once ordered, Pizza Hutprepared and delivered thepizza within minutes directly to the marked "Pizza Drop Zone"
"Pizza Hut and Teenage Mutant Ninja Turtles have a longstanding history that goes back to the'90s. Bringing the two together again for a new generation was a no brainer,"Lindsay Morgan, chief marketing Officer at PizzaHut said in the press release."With this new collaboration, we wanted to pay homage to the Turtles'origins and their love of pizza, whilealso infusing modern touchpoints and a fun, creative take on pizza deliveries–in real lifeand throughaugmentedreality gaming."
"On August 2nd, TMNT Fans will get to see their favorite heroes in a half shell in a new and exciting way, so it onlymade sense to take our partnership with Pizza Hut to new heights, or depths in this case, by surprising anddelighting fans around the world through fresh and engaging executions. Booyakasha!"Michelle Hagen, EVPof worldwide marketing partnerships at Paramount Pictures, said in the release.
Pizza Hut operates nearly 19,000 restaurants in more than 100 countries.
