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Plant-based QSR, Superfood Holdings, names former Panera, Pieology exec as CEO

July 18, 2019

Organic, plant-based clean food QSR, Superfood Holdings, has named industry veteran and former Pieology and Panera executive, Clay Sanger as CEO, less than a month after the company formed as a combination of Beaming Wellness and Project Juice. 

Sanger will oversee the company's major retail expansion plan, among other leadership duties, as well as the opening of two clean food kitchens slated to open by year's end to fuel the company's national growth. 

"Bringing on talent like Clay in key leadership roles is an important tenet of our strategy in building the leading QSR concept in the organic, plant-based, clean food space," said Brent Leffel, co-managing partner with investment firm, Equity38, which is behind the company. "Clay brings a proven track record of success and his experience and thought leadership will be invaluable as Superfood Holdings grows its footprint in existing markets and expands to new markets." 

Sanger has more than 30 years experience in the industry, including stints as COO at Pieology and Jinya, as well as vice president of operations at Panera, Paradise Bakery and Susie Cakes. He was also on the leadership team that helped merge Panera and Paradise Bakery. 

"Hiring Clay as our CEO is an important strategic move that will support our growth goals," said Superfood Holdings, CFO Devon Briger. "The opportunity in front of us is tremendous and tapping into Clay's expertise, will allow us to fast-track our path to even greater success."

Superfood Holding, Llc. operates 16 'clean food kitchens' throughout California and also offers nationwide delivery through the company's owned websites.